TY - BOOK AU - Dushinski, Kim TI - The mobile Marketing AV - HF5415.12 D87 PY - 2009/// CY - EUA PB - 0 KW - Marketing N1 - In this practical handbook, Kim Dushinski shows organizations how to create successful mobile campaigns that won't break the bank. Dushinski's easy-to-follow advice is designed to help firms interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of new prospects, and again competitive advantage by making the move to mobile now ER -