The Dushinski, Kim creator text xx EUA 0 2009 9999 1a monographic und eng 218p. 18x20cm In this practical handbook, Kim Dushinski shows organizations how to create successful mobile campaigns that won't break the bank. Dushinski's easy-to-follow advice is designed to help firms interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of new prospects, and again competitive advantage by making the move to mobile now. Marketing HF5415.12 D87 191217