00736nam a2200169Ia 45000030002000000080041000020400013000430410008000560500019000641000020000832450025001032500007001282600017001353000019001525020381001716500014005520191217s9999||||xx |||||||||||||| ||und|| cCIC-UMAD aeng aHF5415.12bD87 aDushinski, Kim  4aThe mobile Marketing a1a aEUAb0c2009 a218p.b18x20cm aIn this practical handbook, Kim Dushinski shows organizations how to create successful mobile campaigns that won't break the bank. Dushinski's easy-to-follow advice is designed to help firms interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of new prospects, and again competitive advantage by making the move to mobile now. aMarketing