TY - BOOK AU - Stanton, William J. TI - Fundamentals Of Marketing SN - 0-07-060891-1 AV - HF5415 S7218 PY - 1996/// CY - United States Of America PB - Mc Graw Hill KW - Fundamentos mercadotecnia N1 - Modern marketing an introduction to marketing, the marketing environment and the role in business today ER -