Stanton, William J. <br/><br/>
Fundamentals Of Marketing 

 - 1a 
 - United States Of America  Mc Graw Hill  1996 
 - 604 p  24 cm 
<br/><br/>Modern marketing an introduction to marketing, the marketing environment and the role in business today. 
<br/><br/><label>ISBN: </label>0-07-060891-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fundamentos mercadotecnia
<br/><br/><label>LC Class. No.: </label>HF5415  / S7218