W. Lamb, Charles Jr; F. Hair, Joseph Jr y Mc Daniel, Carl  <br/><br/>
Marketing 

 - 8a 
 - México  CENGAGE Learning  2006 
 - 746 p.  27 x 21 cm 
<br/><br/><label>ISBN: </label>0-324-30249-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia
<br/><br/><label>LC Class. No.: </label>HF5415  / L3518