TY  - BOOK
AU  - Lovelock, David Johnston
TI  - Marketing Challenges
SN  - 0-07-0387-86-9
AV  - HF5415 L68
PY  - 1985///
CY  - United States Of America
PB  - Mc Gracw - Hill
KW  - Marketing
N1  - The nature of marketing. Market selection. Product policy. Distribution and delivery systems. Marketing communication. Pricing. Marketing research. Strategic market planning. Organizing and implementing the marketing effort.
ER  -