Lovelock, David Johnston <br/><br/>
Marketing Challenges 

 - 1a 
 - United States Of America  Mc Gracw - Hill  1985 
 - 665 p.  24 cm 
<br/><br/>The nature of marketing. Market selection. Product policy. Distribution and delivery systems. Marketing communication. Pricing. Marketing research. Strategic market planning. Organizing and implementing the marketing effort.  
<br/><br/><label>ISBN: </label>0-07-0387-86-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / L68