Kotler, Philip. <br/><br/>
Principales of Marketing 

 - 1a 
 - United States Of America  Prentice Hall  1996 
 - 651 P.  28 cm 
<br/><br/><label>ISBN: </label>0-13-146918-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Principles of marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / K67