01198nam a2200205Ia 4500 1798 191217s9999||||xx |||||||||||||| ||und|| 0-13-242611-0 CIC-UMAD eng HF5415 E92 Evans, Joel R. 3669 Marketing 7a United States Of America Prentice- Hall 1997 784 p. 28 cm We believe that a good marketing textbook must do several things in order to provide this critical understanding: it should incorporate both traditional and contemporary aspects of marketing, including the careful consideration of environmental factors, address the roles of marketing and marketing managers; and show the relevance of marketing for those who interact with or who are affected by marketing activities (such as consumers). We also believe that presentation is important: a textbook must describe marketing concepts to readers in an interesting, compressive, and balanced manner. As we indicate at the beginning of chapter 1, marketing is truly "an exciting, fast-paced, and contemporary business discipline". Marketing 3670 lcc BK 3090 3090 0 0 lcc V. 1 0 0 G B000 B000 2019-12-18 0 HF5415 E92 1754 2019-12-18 00:00:00 Ej. 1 2019-12-18 BK