TY  - BOOK
AU  - Brierty, Edward G.
AU  - Eckles, Robert W.
AU  - Reeder, Robert R.
TI  - Business marketing
SN  - 0-13-7578-2
AV  - HF5415 B74
PY  - 1998///
CY  - Estados Unidos de América
PB  - Prentice Hall
KW  - Negocios
KW  - Mercadotecnia
N2  - Part I: Dimensions of business marketing, Part II: Business buying and buyer behavior, Part III: Strategy formation in the business market, Part IV: Product and service strategies, Part V: Channel strategies, Part VII: Pricing strategies, Part VII Competing, controlling and expanding, Part IX: Cases.
ER  -