Brierty, Edward G. creator Eckles, Robert W. autor Reeder, Robert R. text xx Estados Unidos de América Prentice Hall 1998 9999 3a monographic und eng 683 p. : 21 x 26 cm. Part I: Dimensions of business marketing, Part II: Business buying and buyer behavior, Part III: Strategy formation in the business market, Part IV: Product and service strategies, Part V: Channel strategies, Part VII: Pricing strategies, Part VII Competing, controlling and expanding, Part IX: Cases. Edward G. Brierty, Robert W. Eckles y Robert R. Reeder Negocios Mercadotecnia HF5415 B74 0-13-7578-2 191217 20240821185029.0