00924nam a2200229Ia 4500003000500000005001700005008004100022020001600063040000900079041000800088050001600096100002300112245008100135250000700216260005600223300002600279520030700305650001300612650001800625700002900643700002200672384120240821185029.0191217s9999||||xx |||||||||||||| ||und||  a0-13-7578-2  cB000  aeng  aHF5415bB74  aBrierty, Edward G. 0aBusiness marketing /cEdward G. Brierty, Robert W. Eckles y Robert R. Reeder  a3a  aEstados Unidos de América :bPrentice Hall,c1998  a683 p. :c21 x 26 cm.  aPart I: Dimensions of business marketing, Part II: Business buying and buyer behavior, Part III: Strategy formation in the business market, Part IV: Product and service strategies, Part V: Channel strategies, Part VII: Pricing strategies, Part VII Competing, controlling and expanding, Part IX: Cases.   aNegocios  aMercadotecnia  aEckles, Robert W.eautor  aReeder, Robert R.