Brierty, Edward G. <br/><br/>
Business marketing / 
Edward G. Brierty, Robert W. Eckles y Robert R. Reeder 
 - 3a 
 - Estados Unidos de América :  Prentice Hall,  1998 
 - 683 p. :  21 x 26 cm. 
<br/><br/> Part I: Dimensions of business marketing, Part II: Business buying and buyer behavior, Part III: Strategy formation in the business market, Part IV: Product and service strategies, Part V: Channel strategies, Part VII: Pricing strategies, Part VII Competing, controlling and expanding, Part IX: Cases.  
<br/><br/><label>ISBN: </label>0-13-7578-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Negocios<br/>Mercadotecnia
<br/><br/><label>LC Class. No.: </label>HF5415  / B74