TY  - BOOK
AU  - Amstrong, Gary
AU  - Kotler, Philip
TI  - Marketing: an introduction 
SN  - 0-13-142410-6
AV  - HF5414 A75
PY  - 2005///
CY  - Estados Unidos de América
PB  - Pearson
KW  - Mercadotecnia
N2  - On the road of marketing, there are many choices to be made
ER  -