TY  - BOOK
AU  - Zeithaml, Valarie., Jo Bitner, Mary., Gremler, Dwayne D.
TI  - Services Marketing: Integrating Customer Focus Across the Firm
SN  - 978-0-07-811205-8
AV  - HD9980.5  Z45
PY  - 2012///
CY  - EUA
PB  - McGraw Hill
KW  - Mercadotecnia
N1  - 0
ER  -