01637nam a2200229Ia 45000030005000000080041000050200018000460400013000640410008000770500017000851000025001022450052001272500007001792600037001863000022002235020972002456500024012179000020012419420012012619990015012739520119012881173191119s9999||||xx |||||||||||||| ||und||  a1-56367-353-3  cCIC-UMAD  aeng  aHD9940 bK86  aKunz, Grace I.93210 0aMerchandising: Theory, Principles, and Practice  a1a  aEUAbFairchild Foundationsc2005  a538 pb24 x 19 cm  aThis text focuses on the dynamic process of merchandising. Principles are applied to the planning, development and presentation of the product lines in both the manufacturing and retailing sectors.  Each chapter includes cases that illustrate how merchandising principles and theories are applied by actual businesses.  New to this edition • Integrated learning activities to be used in conjunction with the enclosed Sourcing Simulator Student Version CD-ROM, a software system that evaluates sourcing, pricing, assortment, and replenishment strategies for seasonal and basic products at retail, sponsored by [TC] • The combination of integrated learning activities creates a Merchandising Analysis Portfolio that can be used as an interviewing tool • Updated learning activities throughout each chapter • Representative data set is provided to facilitate financial analysis • Updated tables, pricing calculations, and additional mathematical explanations.   aMercadotecnia93211  bLcALDMO9d2009  2lcccBK  c2782d2782  00102lcc3V. 140708GaB000bB000d2019-11-19l0oHD9940 K86p16118r2019-11-19 00:00:00tEj. 1w2019-11-19yBK