Kunz, Grace I. creator text xx EUA Fairchild Foundations 2005 9999 1a monographic und eng 538 p 24 x 19 cm This text focuses on the dynamic process of merchandising. Principles are applied to the planning, development and presentation of the product lines in both the manufacturing and retailing sectors. Each chapter includes cases that illustrate how merchandising principles and theories are applied by actual businesses. New to this edition • Integrated learning activities to be used in conjunction with the enclosed Sourcing Simulator Student Version CD-ROM, a software system that evaluates sourcing, pricing, assortment, and replenishment strategies for seasonal and basic products at retail, sponsored by [TC] • The combination of integrated learning activities creates a Merchandising Analysis Portfolio that can be used as an interviewing tool • Updated learning activities throughout each chapter • Representative data set is provided to facilitate financial analysis • Updated tables, pricing calculations, and additional mathematical explanations. Mercadotecnia HD9940 K86 1-56367-353-3 191119