01509nam a2200217Ia 4500 1173 191119s9999||||xx |||||||||||||| ||und|| 1-56367-353-3 CIC-UMAD eng HD9940 K86 Kunz, Grace I. 3210 Merchandising: Theory, Principles, and Practice 1a EUA Fairchild Foundations 2005 538 p 24 x 19 cm This text focuses on the dynamic process of merchandising. Principles are applied to the planning, development and presentation of the product lines in both the manufacturing and retailing sectors. Each chapter includes cases that illustrate how merchandising principles and theories are applied by actual businesses. New to this edition • Integrated learning activities to be used in conjunction with the enclosed Sourcing Simulator Student Version CD-ROM, a software system that evaluates sourcing, pricing, assortment, and replenishment strategies for seasonal and basic products at retail, sponsored by [TC] • The combination of integrated learning activities creates a Merchandising Analysis Portfolio that can be used as an interviewing tool • Updated learning activities throughout each chapter • Representative data set is provided to facilitate financial analysis • Updated tables, pricing calculations, and additional mathematical explanations. Mercadotecnia 3211 L ALDMO9 2009 lcc BK 2782 2782 0 0 lcc V. 1 0 0 G B000 B000 2019-11-19 0 HD9940 K86 16118 2019-11-19 00:00:00 Ej. 1 2019-11-19 BK