TY - BOOK AU - Knott, Terry TI - No business as usual an extraordinary North Sea result SN - 0-86165-202-9 AV - HD9574 K49 PY - 1996/// CY - Reino Unido PB - The british petroleum company KW - Mercadotecnia N1 - Introduction. Part one: Building the alliance. Part two: The alliance in action. Part three: Andrew delivers. ER -