@book{2695,
	author = {Mochón, Francisco; Rambla, Alfredo; Sánchez, Fernando; Fracchia, Eduardo},
	title = {Las Dos Orillas: Casos de Éxito de Empresas Españolas y Latinoamericanas},
	publisher = {McGrawHill},
	year = {2009},
	address = {México},
	edition = {1a}
}