TY  - BOOK
AU  - Ries, Al
AU  - Ries, Laura
TI  - The 22 immutable laws of branding: how to build a product or service into a world-class brand 
SN  - 0-88730-937-2
AV  - HD69.7 R53
PY  - 1998///
CY  - EUA
PB  - HarperBusiness
KW  - Marcas
KW  - Marketing
ER  -