Ries, Al <br/><br/>
The 22 immutable laws of branding :  how to build a product or service into a world-class brand / 
Al Ries y Laura Ries 
 - 1a 
 - EUA :  HarperBusiness,  1998 
 - 182 p. :  14.5 x 21.5 cm 
<br/><br/><label>ISBN: </label>0-88730-937-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marcas<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD69.7  / R53