Landa, Robin creator text xx México Thomson 2006 9999 1a monographic und spa 271 p. : ilustraciones a color, 20 x 25.5 cm. In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating bran applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications -brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others- while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directrs worldwide. Robin Landa Diseño Marketing Marcas HD69.7 L36 1-4018-4887-7 191023 20241008132601.0