01456nam a2200253Ia 4500 2345 20241008132601.0 191023s9999||||xx |||||||||||||| ||und|| 1-4018-4887-7 B000 spa HD69.7 L36 Landa, Robin 2928 Desing brand experiences / Robin Landa 1a México : Thomson, 2006 271 p. : ilustraciones a color, 20 x 25.5 cm. In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating bran applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications -brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others- while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directrs worldwide. Diseño 2929 Marketing Marcas 16706 L ALDMO9 2009 lcc BK 2608 2608 0 0 lcc V. 1 0 0 G B000 B000 2019-10-23 0 HD69.7 L36 16119 2019-10-23 00:00:00 Ej. 1 2019-10-23 BK