TY  - BOOK
AU  - Hill, Charles W. L.
TI  - International business: competing in the global marketplace 
SN  - 978-0-07-338134-3
AV  - HD62.4 H54
PY  - 2009///
CY  - EUA
PB  - McGraw-Hill
KW  - Negocios internacionales
KW  - Administración
KW  - Mercadotecnia
N2  - There's a reason why instructors around the world rely on the market-defining textbook International Business: competing in the global marketplace: it consistently exceeds instructors' expectations while preparing students to confront the unique challenges of global business.
The seventh edition of this book continues to follow the high standards set with previous editions. Charles Hill draws on his teaching, writing, and global consulting expertise to create the most thorough, up-to-date, and thought-provoking text on the market
ER  -