International management : culture, strategy, and behavior /
Fred Luthans y Jonathan P. Doh
- 7a
- EUA : McGraw-Hill, 2009
- 619 p. : gráficas, 22 x 28.5 cm
Changes in the global business environment continue at an accelerated pace. The challenges for international management reflect this dynamism and the increasing unpredictability of global economic and political events. The challenge in today's uncertain geopolitical and economic environment is to learn and effectively practice international management. Those with the knowledge and skills to apply the contents of this text on international management will be taking a huge step toward gaining a competitive advantage over those who do not hace such a perspective. They will be in a strong position to gain a broad understanding and to take specific steps for implementation of effective managing across cultures.