TY - BOOK AU - Bartlett, Christopher A. AU - Ghoshal, Sumantra AU - Birkinshaw, Julian TI - Transnational managment: text, cases and readings in cross-border management SN - 007-123228-1 AV - HD62.4 B3613 PY - 2004/// CY - EUA PB - McGraw-Hill KW - Administración ER -