TY  - BOOK
AU  - Beamish, Paul W. ; Morrison, Allen; Rosenzweig, Philip M.
TI  - International Management: Text and Cases
SN  - 0-256-19349-5
AV  - HD62.4  B42
PY  - 1997///
CY  - EUA
PB  - McGraw-Hill
KW  - Administración, Negocios Internacionales, Universitarios
N1  - International Management is about how firms become and remain international in scope. It is about the experiences of firms of all sizes, from many countries, as they come to grips with an increasingly competitive global environment. It is about the practice of management when a home-market perspective  is no longer enough to achieve and sustain success
ER  -