Beamish, Paul W. ; Morrison, Allen; Rosenzweig, Philip M. creator text xx EUA McGraw-Hill 1997 9999 3a monographic und CIC -UM AD 604 p 24 x 19 cm International Management is about how firms become and remain international in scope. It is about the experiences of firms of all sizes, from many countries, as they come to grips with an increasingly competitive global environment. It is about the practice of management when a home-market perspective is no longer enough to achieve and sustain success. Administración, Negocios Internacionales, Universitarios HD62.4 B42 0-256-19349-5 191023