00870nam a2200181Ia 45000030005000000080041000050200018000460400008000640410013000720500017000851000062001022450045001642500007002092600027002163000022002435020360002656500063006256308191023s9999||||xx |||||||||||||| ||und||  a0-256-19349-5  ceng  aCIC-UMAD  aHD62.4 bB42  aBeamish, Paul W. ; Morrison, Allen; Rosenzweig, Philip M. 0aInternational Management: Text and Cases  a3a  aEUAbMcGraw-Hillc1997  a604 pb24 x 19 cm  aInternational Management is about how firms become and remain international in scope. It is about the experiences of firms of all sizes, from many countries, as they come to grips with an increasingly competitive global environment. It is about the practice of management when a home-market perspective  is no longer enough to achieve and sustain success.  aAdministración, Negocios Internacionales, Universitarios