TY  - BOOK
AU  - Bernoff, Josh
AU  - Schadler, Ted
TI  - Empowered: unleash your employees, energize your customers and transform your business 
SN  - 978-1-4221-5563-9
AV  - HD45  B412
PY  - 2010///
CY  - EUA
PB  - Harvard Business Review Press
KW  - Administración
N1  - "Empowered delivers insight into one of the most underused opportunities for major marketers-tapping the army of employees and brand fans who put personal faces on corporate giants. As in Groundswell, Empowered serves up practical and tactical advice for making it happen, placing it in the all-too-rare category of business books that don´t just tell you what to do but also offer a framework for how to do it."
ER  -