TY  - BOOK
AU  - R. Baye, Michael
TI  - Managerial Economics and Business Strategy
SN  - 678-007-126320-7
AV  - HD30.22  B38
PY  - 2009///
CY  - EUA
PB  - McGraw Hill
KW  - Mercadotecnia
N1  - Brief table of contents: 1 The fundamentals of managerial economics 2 Market Forces: Demand and Supply. 3 Quantitative Demand Analysis 4 The theory of individual behavior. 5 The production process and costs. 6 The organization of the firm. 7 The Nature of industry 8 Managing in Competitive, Monopolistic and Monopolistically competitive markets 9 Basic Oligopoly Models 10 Game Theory: Inside Oligopoly 11 Pricing Strategies for firms with market power. 12 The economics of information 13 Advanced topics in business strategy 14 A manager´s guide to government in the marketplace. Case study: Challenges at Time Warner
ER  -