01120nam a2200205Ia 4500 11318 191004s9999||||xx |||||||||||||| ||und|| 678-007-126320-7 eng CIC-UMAD HD30.22 B38 R. Baye, Michael 1981 Managerial Economics and Business Strategy 6a EUA McGraw Hill 2009 623 p 23 x 18 cm Brief table of contents: 1 The fundamentals of managerial economics 2 Market Forces: Demand and Supply. 3 Quantitative Demand Analysis 4 The theory of individual behavior. 5 The production process and costs. 6 The organization of the firm. 7 The Nature of industry 8 Managing in Competitive, Monopolistic and Monopolistically competitive markets 9 Basic Oligopoly Models 10 Game Theory: Inside Oligopoly 11 Pricing Strategies for firms with market power. 12 The economics of information 13 Advanced topics in business strategy 14 A manager´s guide to government in the marketplace. Case study: Challenges at Time Warner. Mercadotecnia 1982 lcc BK 2069 2069 0 0 lcc V. 1 0 0 G B000 B000 2019-11-12 0 HD30.22 B38 1980 2019-11-12 00:00:00 Ej. 1 2019-11-12 BK