01057nam a2200181Ia 450000300060000000800410000602000210004704000080006804100130007605000180008910000210010724500470012825000070017526000270018230000220020950206260023165000180085711318191004s9999||||xx |||||||||||||| ||und||  a678-007-126320-7  ceng  aCIC-UMAD  aHD30.22 bB38  aR. Baye, Michael 0aManagerial Economics and Business Strategy  a6a  aEUAbMcGraw Hillc2009  a623 pb23 x 18 cm  aBrief table of contents: 1 The fundamentals of managerial economics 2 Market Forces: Demand and Supply. 3 Quantitative Demand Analysis 4 The theory of individual behavior. 5 The production process and costs. 6 The organization of the firm. 7 The Nature of industry 8 Managing in Competitive, Monopolistic and Monopolistically competitive markets 9 Basic Oligopoly Models 10 Game Theory: Inside Oligopoly 11 Pricing Strategies for firms with market power. 12 The economics of information 13 Advanced topics in business strategy 14 A manager´s guide to government in the marketplace. Case study: Challenges at Time Warner.  aMercadotecnia