TY  - BOOK
TI  - The fashion business manual: an illustrated guide to building a fashion brand 
SN  - 978-988-77109-7-4
AV  - HD9940.A2 F348
PY  - 2019///
CY  - China
PB  - Fashionary
KW  - Diseño de modas
KW  - Negocios
N2  - It's not a traditional business book.
The fashion business manual is the world's first visual manual for fashion business. It covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world
ER  -