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  <titleInfo>
    <title>Principios de marketing y sus mejores prácticas</title>
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  <name type="personal">
    <namePart>Mascaró Sacristán, Pilar</namePart>
    <namePart type="termsOfAddress">Traductor</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Thomson</publisher>
    <dateIssued>c2007</dateIssued>
    <edition>3a. ed. -- </edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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  <physicalDescription>
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    <extent>600 p. :  il. ;   29 cm.</extent>
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  <note type="statement of responsibility">K. Douglas Hoffman ... [et al.] ; traducción de Pilar Mascaró Sacristán</note>
  <subject>
    <topic/>
  </subject>
  <subject>
    <topic/>
  </subject>
  <classification authority="lcc">HF5415 P7418</classification>
  <identifier type="isbn">978-970-686-490-1</identifier>
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    <recordCreationDate encoding="marc">230627</recordCreationDate>
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