TY  - BOOK
AU  - Davies,Eric
AU  - Smith,Nick
AU  - Salter,Brian
TI  - The ultimate marketing & PR Book: understand your customer, master digital marketing, perfect public relations / 
SN  - 978-1-473-68397-6
AV  - HF5415 D38
PY  - 2018///
CY  - US
PB  - John Murray Learning
KW  - Mercadotecnia
N1  - Based on original material from Marketing In A Week; Digital Marketing In A Week; Social Media Marketing In A week; Public Relations In A Week; Part 1: Your marketing masterclass
Part 2: Your digital marketing masterclass
Part 3: Your social media marketing masterclass
Part 4: Your opublic relations masterclass
N2  - Understand the marketing decision-making process, research your customers' needs, and plan your marketing strategy
ER  -