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  <titleInfo>
    <nonSort>The </nonSort>
    <title>ultimate marketing &amp; PR Book</title>
    <subTitle>understand your customer, master digital marketing, perfect public relations</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Davies, Eric</namePart>
    <role>
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  </name>
  <name type="personal">
    <namePart>Smith, Nick</namePart>
    <role>
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  <name type="personal">
    <namePart>Salter, Brian</namePart>
    <role>
      <roleTerm type="text">autor</roleTerm>
    </role>
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  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">US</placeTerm>
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    <publisher>John Murray Learning</publisher>
    <dateIssued>2018</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>475 p. : gráficos ; 22 x 13 cm.</extent>
  </physicalDescription>
  <abstract>Understand the marketing decision-making process, research your customers' needs, and plan your marketing strategy.</abstract>
  <tableOfContents>Part 1: Your marketing masterclass
Part 2: Your digital marketing masterclass
Part 3: Your social media marketing masterclass
Part 4: Your opublic relations masterclass</tableOfContents>
  <note type="statement of responsibility">Eric Davies, Nick Smith and Brian Salter.</note>
  <note>Based on original material from Marketing In A Week; Digital Marketing In A Week; Social Media Marketing In A week; Public Relations In A Week.</note>
  <subject>
    <topic>Mercadotecnia</topic>
  </subject>
  <classification authority="lcc">HF5415 D38</classification>
  <identifier type="isbn">978-1-473-68397-6</identifier>
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    <recordCreationDate encoding="marc">220308</recordCreationDate>
    <recordChangeDate encoding="iso8601">20240821155520.0</recordChangeDate>
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