Davies, Eric <br/><br/>
The ultimate marketing & PR Book :  understand your customer, master digital marketing, perfect public relations /  
Eric Davies, Nick Smith and Brian Salter. 
 - US :  John Murray Learning,  2018 
 - 475 p. :  gráficos ;  22 x 13 cm. 
<br/><br/> Based on original material from Marketing In A Week; Digital Marketing In A Week; Social Media Marketing In A week; Public Relations In A Week. 
<br/><br/>Part 1: Your marketing masterclass<br/>Part 2: Your digital marketing masterclass<br/>Part 3: Your social media marketing masterclass<br/>Part 4: Your opublic relations masterclass 
<br/><br/> Understand the marketing decision-making process, research your customers' needs, and plan your marketing strategy. 
<br/><br/><label>ISBN: </label>978-1-473-68397-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia
<br/><br/><label>LC Class. No.: </label>HF5415  / D38