@book{11766,
	author = {Ahmed, Pervaiz K.  and Shepherd, Charles D., Ramos Garza, Leticia, Ramos Garza, Claudia, Gómez Mont Araiza, Jaime},
	title = {Administración de la innovación /},
	publisher = {Pearson,},
	year = {2012},
	address = {México :},
	edition = {1a ed.}
}