@book{11639,
	author = {Barker, Melissa S. and Barker, Donald I.,  Bormann, Nicholas F.,   Neher, Krista E.,  Suárez Moreno, Mara Paulina},
	title = {Marketing para medios sociales },
	publisher = {Cengage Learning,},
	year = {2015},
	address = {México :}
}