TY  - BOOK
AU  - Granet, Keith
TI  - The business of design : : Balancing creativity and profitability 
SN  - 978-1-61689-018-6
AV  - RE NK1173 G73
PY  - 2011///
CY  - New York
PB  - Princeton Architectural Press
KW  - Diseño gráfico
N2  - This book collects the knowledge Keith Granet, consultant to any celebrated design professionals, has gathered over three decades and debunks the myth that business sense and creative talent are mutually exclusive. Organized into six clear chapters, the book offers essential insider advice, covering topics from the foundations of a design business, to financial management, marketing and public relations, human resources, and projecto management. The last chapter explores product development and the increasingly popular trend in the design profession to license products. The Business of design is an invaluable resource for anyone interested in starting and running s thriving company
ER  -