The Balancing creativity and profitability Granet, Keith creator text xx New York Princeton Architectural Press 2011 9999 1a ed. monographic und eng 208 p. : esquemas y fotografías a color, 21 x 26 cm. This book collects the knowledge Keith Granet, consultant to any celebrated design professionals, has gathered over three decades and debunks the myth that business sense and creative talent are mutually exclusive. Organized into six clear chapters, the book offers essential insider advice, covering topics from the foundations of a design business, to financial management, marketing and public relations, human resources, and projecto management. The last chapter explores product development and the increasingly popular trend in the design profession to license products. The Business of design is an invaluable resource for anyone interested in starting and running s thriving company. Keith Cranet; prefacio por M. Arthur Gensler Jr. Diseño gráfico RE NK1173 G73 978-1-61689-018-6 201202 20240909111036.0