01362nam a2200217Ia 4500 11929 20240909111036.0 201202s9999||||xx |||||||||||||| ||und|| 978-1-61689-018-6 B000 eng RE NK1173 G73 Granet, Keith 13929 The business of design : Balancing creativity and profitability / Keith Cranet; prefacio por M. Arthur Gensler Jr. 1a ed. New York, Princeton Architectural Press, 2011 208 p. : esquemas y fotografías a color, 21 x 26 cm. This book collects the knowledge Keith Granet, consultant to any celebrated design professionals, has gathered over three decades and debunks the myth that business sense and creative talent are mutually exclusive. Organized into six clear chapters, the book offers essential insider advice, covering topics from the foundations of a design business, to financial management, marketing and public relations, human resources, and projecto management. The last chapter explores product development and the increasingly popular trend in the design profession to license products. The Business of design is an invaluable resource for anyone interested in starting and running s thriving company. Diseño gráfico 2929 lcc BK 11303 11303 0 0 lcc V. 1 0 0 R B000 B000 2020-12-03 0 NK1173 G73 2973 2020-12-03 00:00:00 Ej. 1 2020-12-03 BK