01299nam a2200193Ia 45000030006000000050017000060080041000230200022000640400009000860410008000950500019001031000018001222450122001402500011002622600052002733000061003255200696003866500023010821192920240909111036.0201202s9999||||xx |||||||||||||| ||und||  a978-1-61689-018-6  cB000  aeng  aRE NK1173bG73  aGranet, Keith14aThe business of design : bBalancing creativity and profitability /cKeith Cranet; prefacio por M. Arthur Gensler Jr.  a1a ed.  aNew York,bPrinceton Architectural Press,c2011  a208 p. :besquemas y fotografías a color,c21 x 26 cm.  aThis book collects the knowledge Keith Granet, consultant to any celebrated design professionals, has gathered over three decades and debunks the myth that business sense and creative talent are mutually exclusive. Organized into six clear chapters, the book offers essential insider advice, covering topics from the foundations of a design business, to financial management, marketing and public relations, human resources, and projecto management. The last chapter explores product development and the increasingly popular trend in the design profession to license products. The Business of design is an invaluable resource for anyone interested in starting and running s thriving company.  aDiseño gráfico