TY  - BOOK
AU  - Fishel, Catharine 
AU  - King Gordon, Stacey
TI  - The little book of BIG packaging idea
SN  - 978-1-59253-353-4
AV  - RE NC1002.P33 F57
PY  - 2007///
CY  - Estados Unidos
PB  - Rockport Publishers, 
KW  - Empaques
N2  - In the overcrowded packaging market, dynamic and unusual designs can really make a statement. However, creating a package that is innovative, adds value, and makes a connection with the consumer is a challenge often met wiith limited success.
What makes a package successful? How do designers find inspiration and execute designs that work? The Little Book of Big Packaging Ideas answers those questions -and mora- by illuminating the processes of design research, working with clients, planning, and execution. The pages of this portable and easy-to-use volume are "packed" with images of the best packaging designs in the world
ER  -