<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01311nam a2200229Ia 4500</leader>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20240906140444.0</controlfield>
  <controlfield tag="008">201202s9999||||xx |||||||||||||| ||und||</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">978-1-59253-353-4</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="c">B000</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="a">RE NC1002.P33</subfield>
    <subfield code="b">F57</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Fishel, Catharine </subfield>
    <subfield code="9">13854</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="4">
    <subfield code="a">The little book of BIG packaging idea /</subfield>
    <subfield code="c">Catharine Fishel y Stacy King Gordon</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">1a</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Estados Unidos :</subfield>
    <subfield code="b">Rockport Publishers, </subfield>
    <subfield code="c">2007</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">351 p. :</subfield>
    <subfield code="b">ilustraciones y fotograf&#xED;as a color,</subfield>
    <subfield code="c">17 x 21 cm.</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">In the overcrowded packaging market, dynamic and unusual designs can really make a statement. However, creating a package that is innovative, adds value, and makes a connection with the consumer is a challenge often met wiith limited success.
What makes a package successful? How do designers find inspiration and execute designs that work? The Little Book of Big Packaging Ideas answers those questions -and mora- by illuminating the processes of design research, working with clients, planning, and execution. The pages of this portable and easy-to-use volume are "packed" with images of the best packaging designs in the world.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Empaques</subfield>
    <subfield code="9">13855</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">King Gordon, Stacey</subfield>
    <subfield code="9">13856</subfield>
    <subfield code="e">autor</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">11257</subfield>
    <subfield code="d">11257</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="3">V. 1</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">R</subfield>
    <subfield code="a">B000</subfield>
    <subfield code="b">B000</subfield>
    <subfield code="d">2020-12-03</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">NC1002.P33 F57</subfield>
    <subfield code="p">16411</subfield>
    <subfield code="r">2020-12-03 00:00:00</subfield>
    <subfield code="t">Ej. 1</subfield>
    <subfield code="w">2020-12-03</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
