Advertising by design: creating visual communications with graphic impact
Landa,Cobin
Advertising by design: creating visual communications with graphic impact - 1a - USA Wiley 2004 - 244 p. 27 cm
Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full-colour text provides a highly illustrative, behind the scenes look at developing successful ads for a variety of media- including print, television, online, and guerrilla advertisements- empowering students to find creative solutions.
0-471-42897-3
Derecho
HF5823 / L36
Advertising by design: creating visual communications with graphic impact - 1a - USA Wiley 2004 - 244 p. 27 cm
Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full-colour text provides a highly illustrative, behind the scenes look at developing successful ads for a variety of media- including print, television, online, and guerrilla advertisements- empowering students to find creative solutions.
0-471-42897-3
Derecho
HF5823 / L36