Advertising & integrated brand promotion
O´Guinn, Thomas C.
Advertising & integrated brand promotion - 5a - USA 0 2009 - 726 p. 27 cm
This edition continues the O'Guinn, Allen and Semenik tradition of providing a solid understanding of advertising strategy trough a clearly written text, coupled with more than 500 of the most contemporary ads and exhibits. A leader in its emphasis on integrated brand promotion, Advertising and Integrated Brand Promotion combines a compelling presentation of the fundaments of adversing with invigorating coverage of the hottest topics and latest trends.
978-0-324-56862-2
Derecho
HF5821 / O38
Advertising & integrated brand promotion - 5a - USA 0 2009 - 726 p. 27 cm
This edition continues the O'Guinn, Allen and Semenik tradition of providing a solid understanding of advertising strategy trough a clearly written text, coupled with more than 500 of the most contemporary ads and exhibits. A leader in its emphasis on integrated brand promotion, Advertising and Integrated Brand Promotion combines a compelling presentation of the fundaments of adversing with invigorating coverage of the hottest topics and latest trends.
978-0-324-56862-2
Derecho
HF5821 / O38